Wednesday 21 November 2018
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Scmp - 1 month ago

How gender stereotyping in adverts is bad for women and men, and why it persists

How often do we see mature women, older first-time mothers, or plus-size females being portrayed positively in advertising? Or women in general being featured in leadership roles, for that matter? We all know the answer: unrealistic portrayals of women and men persist. And this gender-biased advertising encourages discrimination based on age, ethnicity, ability, and sexual orientation. Bias against hiring mothers reflects social prejudices Harmful stereotypes in advertising have...

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